Search Engine Optimization (SEO) is the use of search engines to generate traffic to a website, which could also be used as an effective search engine marketing strategy.
A majority of global Internet users rely on search engines and directories to find the information they need, therefore, ranking highly in them is very critical to your Internet marketing success.
Why a Need for Search Engine Optimization?
Effective SEO Implementation = Relevant Website+High Visitor Traffic+Profit
Site visitors are not the first audience that processes your content because it passes through search engines first so if you failed to use the right keywords, all efforts to make your site effective will be in vain.
Search engines rely on visible content for their ranking determinations, so keyword-rich body text is the key to maintaining a high ranking.
To reach your target audience with your website, every search engine has different ranking criteria and algorithm complex process that requires expertise so you can achieve long-term results and achieve higher ROI rankings against competitors so you can gain profitable sales.